Jay MauMau Jay MauMau
Foundation & Series

AFRICA IS NOW

Africa Is Now was founded by James Masai — the conscious Hip Hop artist Jay MauMau. He started in Mtongwe, Kenya, by empowering the youth to stand for a creative and conscious, drug-free, non-violent environment. Grown out of Jay's own travels through Uganda and Tanzania and the Back to the Source project, it's since become both a foundation for social change and an editorial home for the stories that come out of it.

The Mission

CONSCIOUS HIP HOP AS COMMUNITY ACTION

A political radio show, events, workshops, cooperation with health services, media, public relations, and political education boosted the foundation's impact, visibility, and reputation. Adding Austria as a connection point, Africa Is Now focuses on bringing awareness to society's struggles, radicalization, and youth impoverishment through the art of conscious Hip Hop.

Sharing experiences from East Africa, the diaspora, and Austria — Africa Is Now promotes a creative cultural exchange, collaborating with artists from Austria, Switzerland, Spain, and beyond to prove that Hip Hop is a universal language that connects and inspires people worldwide.

Read the founder's full story
On The Ground

MOMENTS FROM THE MOVEMENT

With Dr. Willy Mutunga, judicial reforms documentary With school kids in Mtongwe Austria university charity performance Arusha — hip hop & entrepreneurship With former Austrian chancellor Sebastian Kurz Impromptu music in Arusha Featured after community philanthropy Featured on 'The Pulse', a Kenyan magazine